New Identity for AsiaMalls

The Hougang Mall logo:

Symbolising life, prosperity and unity, the school of fish is a strong representation of the community-focused and vibrant environment of Hougang Mall.

In Asian culture, fish are symbols of prosperity, abundance and community spirit.  These are powerful attributes that represent Hougang Mall’s commitment to understanding and providing comprehensive, reliable and good value products and services to its customers.

The fluid lines of the symbol suggest life, energy and friendliness.  The colours, red and orange, reflect warmth and unity.  Filled with activity and a sense of belonging, the mall is the centre of the community.

Making Our Malls Family-Friendly

Knowing that families love to shop at our malls, we have given special attention to ensuring that family shoppers, young and old, enjoy great convenience, accessibility and comfort.

All our malls have nursing rooms, diaper changing stations, free Wi Fi, rental of umbrellas, use of strollers and wheelchairs and ticketing services for either SISTIC or Ticketcharge.

Take Hougang Mall for instance:  little tots can ride in kiddy cab strollers,  have fun with the mall’s complimentary Kid’s pack and enjoy outdoor thrills at the children’s playground on the Roof Deck. With lockers on Basement 1 and Levels 3 and 4 and free diapers for emergencies, shoppers get to enjoy hassle-free shopping.

Everyone loves a little fun. Our malls are a favourite with families – every month, there is always something interesting to delight and surprise our shoppers. There are often great rewards for spending!

Family shoppers – we would love to hear from you about other facilities that you hope to see at the malls. Email us at contact@asiamalls.com.sg