Hougang Mall receives the Pro-Family Business (PFB) accreditation

Hougang Mall proud to announce that the mall is among the 35 pioneer companies in January 2007, to receive the Pro-Family Business (PFB) accreditation by the Singapore Productivity Association (SPA) and supported by the Ministry of Community Development, Youth and Sports.

Shoppers will now see elements of the mall’s logos at the lift lobbies, carpark, way-finding signages, posters, hoardings and the building’s facade.

The Pro-Family Business initiative was launched to encourage businesses to be family-friendly. A business that is “Pro-Family” helps to enhance the quality of family life and improves Singapore’s overall attractiveness as a unique tourist destination for families. Creating family packages and offers attract both the young and old while the implementation of cheerful and thoughtful service acts as a bonus to make the retail experience a fun one.

What makes our Hougang Mall a Pro Family mall?

Many families go to Hougang Mall regularly to shop, dine, do their banking, go to the Post Office, the Library, get their weekly beauty pampering or perhaps to get junior’s hair cut. Hougang Mall provides most of the services that families would need, within one convenient location.

Our range of customer services available for the convenience of family shoppers at our Customer Service Counter on Level 3 include:

• Rental of umbrellas
• Rental of wheelchairs
• Rental of strollers or our novelty kiddy cabs
• Free Kid's Pack (subject to availability)
  
• Sale of gift vouchers
• Free Wifi services
• Sistic ticketing

Nursing rooms are located on Level 5.

The themed promotional activities at Hougang Mall will delight our young shoppers and add excitement and entertainment to all shoppers, both young and old.

Hougang Mall is constantly evaluating best measures and practices to provide that fun element and to ensure that the mall is accessible, user-friendly and safe for all members of the family.

New Shops

Underground Food Thrills and Convenient Services at Basement 1

The new wing at Basement 1 is home to a wide myriad of food and beverages (F & B) tenants and service providers catering to the family. Brands like Bee Cheng Hiang, Long John Silver, Yakun and Pepper Lunch Express lend familiar aroma to the atmosphere while the family can exchange currency at the friendly Hougang Money Changer, send their holiday shoots for developing at Exquisite Color Centre, have a 10-minute haircut at EC House, pick up laundry at FabricPro or pop by Selfix to pick up some tools for the house maintenance.

Order a birthday cake from Four Leaves or pick up something from Bengawan Solo - nothing charms your grandma like its Kuih Lapis. Satisfy your craving for sugar rolls at Polar Puffs & Cakes, not forgetting the cheesy mini sausages from Prosperous Kitchen and a drink of vitamins at Fruit Paradise.

Despite the wide variety of food and services at B1, you will never lose your family - just arrange to meet back at the B1 Wall Aquarium! Three plasma TVs sit amidst a multitude of fishes swimming at the landmark of the level, making your wait ever more enjoyable.

Level 2 Food & Beverage Cluster

Families are pampered with choice 7 days a week at the exquisite Food & Beverage outlets at Level 2.

Celebrate Bro's promotion at Ichiban Sushi on Monday, lunch with Sis at Gelare Café on Tuesday (it's Waffles Day Tuesdays where waffles go at half price!) to discuss the surprise dinner for Dad's birthday at The Soup Restaurant on Wednesday!

Calm yourself with dim sum made from the heart at Xiao Xuan Feng LaMian.Xiao Long Bao before your hot date at Siam Kitchen on Friday. Catch up latest gossip with girlfriends at Café Cartel on Saturday and spend quality family dinner time round the table at Aijsen Japanese Restaurant.

Oh, and remember to ta bao Ah Ma's favourite dessert at Mei Heong Yuen!

Service Excellence at Hougang Mall adds the personal touch

Excellent customer service is very much an important part of the shopping experience as are the variety of retail shops, promotional activities and the overall ambience in the malls. Warm and friendly centre management staff and personal yet efficient customer service in the shops combine to provide a memorable shopping experience for the customer each visit.

Recognising this, Hougang Mall is serious about offering good service as an integral part of the shopping experience and has embarked on service initiatives such as:

• Encouraging customer service training for retailers and their staff
• Facilitating Mystery shopper programmes for tenants
• Raising the professionalism, work pride and working conditions of housekeepers and security officers through new uniforms, facilitating training programmes  and monthly incentives for excellent work performance
• Providing shoppers the use of umbrellas, wheelchairs and prams and the sale of shopping vouchers for the convenience of shoppers. Hougang Mall has just recently introduced special kiddy ride strollers for Junior to have fun while mum or dad shops
• Offering free balloons and sweets to kids
• Provide Wi Fi wireless broadband access to shoppers

AsiaMalls Management Pte Ltd as property managers of Hougang Mall, is proud to be the first mall management company to embark on Spring Singapore’s Customer-Centric Initiative (CCI) .  AsiaMalls  hopes that by constantly evaluating and improving ways to meet, and exceed, the changing demands of our customers’ lifestyles, Hougang Mall will continue to be community-centric, vibrant, trusted and a focal point for everyday shopping and leisure for all the family.  

New Services

Customer Service Initiatives

We provide services for all the family. The next time you're at Hougang Mall, drop by our Customer Service Counter at Level 3 to enjoy one or more of these services:

• Sistic Services
• Rental of Umbrellas
• Sale of Diapers
• Free Use of Strollers
• Free Use of Kiddy Cabs
• Free Use of Wheelchair
• WiFi 

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Compliments Letter

An email from shopper on excellence customer service at Hougang Mall.

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New Identity for AsiaMalls

As manager of five key shopping malls in Singapore, AsiaMalls is rapidly growing. In line with the revamps undertaken across the malls, a new portfolio of identities has been created to reflect the character and values of both the management company and the malls it manages.

The corporate identity structure is themed around the elements of nature. Each mall expresses its individual style and positioning whilst linking them back to the management company.

The Hougang Mall logo

Symbolising life, prosperity and unity, the school of fish is a strong representation of the community-focused and vibrant environment of Hougang Mall.

In Asian culture, fish are symbols of prosperity, abundance and community spirit. These are powerful attributes that represent Hougang Mall’s commitment to understanding and providing comprehensive, reliable and good value products and services to its customers.

The fluid lines of the symbol suggest life, energy and friendliness. The colours, red and orange, reflect warmth and unity. Filled with activity and a sense of belonging, the mall is the centre of the community.