“The Community Mall”
Hougang Mall is positioned as a family mall with strong links to the community, building on its strong base of loyal customers from the immediate catchment of Hougang, Sengkang, Punggol and Serangoon districts.
Hougang Mall was the first mall in AsiaMalls to participate in SPRING Singapore’s Customer Centric Initiative in 2007. The mall’s customer services ensure that shoppers enjoy a comfortable and convenient shopping trip. Shoppers appreciate the availability of the comfortable nursing rooms, rental of umbrellas, use of prams and the convenience of SISTIC ticketing services.
Hougang Mall encourages our centre management staff and staff of the shops and restaurants to offer “Service From The Heart”. This is especially appreciated by Hougang Mall’s shoppers, many of whom visit Hougang Mall several times a week.
Hougang Mall has undergone major transformations to better cater to the growing sophistication of its shoppers. The mall’s retail area was increased to accommodate more retail space and a Food & Beverage Cluster on Level 2 offers varied dining choices from 8 different outlets.
Hougang Mall is popular with family shoppers and has established household retail giants such as Harvey Norman, FairPrice Supermarket, Popular Bookstore and Cheng San Community Library.
The mall’s vibrancy, warmth and significant traffic growth over the years are testimony to AsiaMalls’ successful efforts in bringing new retail offerings and interactive, unique promotional events into the mall.
(Updated November 2016)