“The Community Mall”
Hougang Mall is positioned as a family mall with strong links to the community, building on its strong base of loyal customers from the immediate catchment of Hougang, Sengkang, Punggol and Serangoon districts.
Hougang Mall was the first mall in AsiaMalls to participate in SPRING Singapore’s Customer Centric Initiative in 2007. The mall’s customer services ensure that shoppers enjoy a comfortable and convenient shopping trip. Shoppers appreciate the availability of the comfortable nursing rooms, rental of umbrellas, use of prams and the convenience of SISTIC ticketing services.
Hougang Mall encourages our centre management staff and staff of the shops and restaurants to offer “Service From The Heart”. This is especially appreciated by Hougang Mall’s shoppers, many of whom visit Hougang Mall several times a week.
Hougang Mall has undergone major transformations to better cater to the growing sophistication of its shoppers. The mall’s retail area was increased to accommodate more retail space and a Food & Beverage Cluster on Level 2 offers varied dining choices from 8 different outlets.
Hougang Mall is popular with family shoppers and has established household retail giants such as Harvey Norman, FairPrice Supermarket, Popular Bookstore and Cheng San Community Library.
The mall’s vibrancy, warmth and significant traffic growth over the years are testimony to AsiaMalls’ successful efforts in bringing new retail offerings and interactive, unique promotional events into the mall.
(Updated November 2016)
PGIM Real Estate
PGIM Real Estate is the real estate investment business of PGIM Inc., the global investment management business of Prudential Financial, Inc. (NYSE: PRU). Redefining the real estate investing landscape since 1970, PGIM Real Estate has professionals in 18 cities in the Americas, Europe and Asia Pacific with deep local knowledge and expertise, and gross assets under management of $65.4 billion ($48.3 billion net) as of March 31, 2016. PGIM Real Estate’s tenured team offers to its global client base a broad range of real estate investment vehicles that span the risk-return spectrum across core, core plus, value-add, debt, securities, and specialized investment strategies.
PGIM Real Estate has been investing in the commercial real estate markets in Asia Pacific since 1994, and has created one of the largest open-end funds in Asia. With more than 70 professionals in five locations across the region, PGIM Real Estate manages $5.4 billion of gross assets ($3.0 billion net) in Singapore, Japan, Australia, China, Malaysia, India and South Korea.
AsiaMalls Management Pte Ltd
Wholly owned by Asia Retail Fund (ARF), AsiaMalls is a professional property manager delivering a unique, multi-sensory service experience for shoppers while assuring optimum returns for stakeholders.
Since the acquisition of Tiong Bahru Plaza in 2002, AsiaMalls has grown from strength to strength.
As the property manager of 6 shopping malls namely Tiong Bahru Plaza, Century Square, Hougang Mall, White Sands, Liang Court and Tampines 1 and an office building, Central Plaza, AsiaMalls has transformed the developments into exciting shopping and office destinations by incorporating the latest trends in design and tenant mix and catering to their respective catchment market's needs for the best in retail offerings, mall facilities and service standards.
A strong believer in service excellence, AsiaMalls is the first property management company in Singapore to participate in SPRING Singapore’s Customer Centric Initiative and is among the pioneer companies to receive the Pro Family Business Mark.
In 2008, AsiaMalls brought customer service training direct to the malls for the mall tenants and security officers. AsiaMalls constantly strives to deliver a memorable shopping experience with a seamlessly integrated leisure, shopping, dining and entertainment offer at its malls.
Net floor area
167,019 sq ft
No. of levels
5 levels + 2 basements
No. of shops
132 (6 retail levels)
No. of carpark lots
152 at Basement 2